This Elle Canada March 2014 fashion shoot takes one garment construction element and runs with it to make a surprising style store.
Photographer Jean-Claude Lussier snaps up this fresh fashion capture. Model Elyse Saunders sports short yellow hair and icy pink lipstick that makes her look like a doll. The background behind her is made to look like the sky, with a bold blue and the occasional mist of white clouds. As Saunders jumps for her poses, the camera is positioned below to look up at her, making her look like she is flying off into the air.
The artful positioning of pleats seems to be the main focus of this exuberant Elle Canada March 2014 editorial. Pleating was used on skirts, garment details and even whole outfits. Being scrunched up but then able to fold out is what makes pleating so much like a bird's wing, and why all the elements of this style story work together.
Why This Trend Is Growing
- Pleated Fashion
- Disruptive innovation opportunity: Explore new ways to incorporate pleating techniques into clothing designs for a unique and visually intriguing aesthetic.
- Sky-inspired Photography
- Disruptive innovation opportunity: Experiment with incorporating sky-themed backgrounds and unique angles in fashion photography to create captivating and ethereal visuals.
- Playful Hair Colors
- Disruptive innovation opportunity: Develop innovative hair dye products and techniques to create bold and unconventional hair colors that can enhance editorial fashion shoots.
Industries Being Reshaped
- Fashion Design
- Disruptive innovation opportunity: Integrate pleating techniques into fashion design processes to create unique and dynamic garments that stand out in the market.
- Photography
- Disruptive innovation opportunity: Explore new techniques and equipment to capture high-impact sky-themed backgrounds in fashion photography for a visually captivating aesthetic.
- Beauty Products
- Disruptive innovation opportunity: Develop innovative and long-lasting hair dye products that offer a wide range of bold and playful colors, catering to the fashion industry's demand for unconventional looks.
