ELiTA, the Canadian intimate apparel brand designed by women for women, is celebrating 30 years of providing comfort and style for all. Headquartered in Turo, Nova Scotia, the brand is dedicated to "creating undergarments for women with high-quality natural fabrics, innovative design, and desirable comfort." ELiTA is committed to inclusivity and is proud to design premium products for all different body types, ages, and lifestyles. Thus, it comes as no surprise the brand's moto is "every woman is an ELiTA woman."
Moreover, the brand leds by example, and during the height of the pandemic, they launched the ‘Elita Gives Back’ campaign to provide undergarments to women’s shelters across Canada, "items that are typically the least donated but undoubtedly necessary."
Image Credit: ELiTA