Blue is the color of the winter, but pink and mustard are the colors of the spring according to The Elizabeth & James S/S 2012 collection. Co-designers Ashley Olsen and Mary-Kate Olsen created a line that is modern and vibrant, as well as colorful and playful.
This line has everything to fashionably welcome the floral season. Instead of focusing so much on dresses and skirts like other designer houses, this brand found inspiration in wide-legged pants, shorts and blouses to develop a line that flows with the breeze. Colors like fuchsia, yellow and blue are combined with prints like strips and floral to give women an elegant, bold look.
The Elizabeth & James S/S 2012 line is designed for the contemporary woman who needs to project a strong, feminine image every day.
What Makes This Trend Stand Out
- Colorful Spring Fashion
- Disruptive innovation opportunity: create a line of vibrant, playful clothing that focuses on wide-legged pants, shorts, and blouses instead of traditional dresses and skirts.
- Bold Prints and Patterns
- Disruptive innovation opportunity: develop a line of clothing that combines bold prints like strips and floral with bright colors like fuchsia, yellow, and blue to create an elegant, eye-catching look.
- Contemporary Feminine Style
- Disruptive innovation opportunity: design a line of clothing that caters to the modern woman, emphasizing strength and femininity in every look.
Sectors Adopting This
- Fashion Retail
- Disruptive innovation opportunity: explore new approaches to selling vibrant, playful clothing that deviates from traditional dress and skirt designs.
- Textile Manufacturing
- Disruptive innovation opportunity: create and produce bold prints and patterns using innovative textile manufacturing techniques.
- Fashion Design
- Disruptive innovation opportunity: pioneer contemporary feminine styles that empower women and challenge traditional fashion norms.
