Boasting sophisticated designs with artful simplicity, the Summer 2018 collection of elegant swimwear by high-end retailer Hermes is nothing but exceptional. The silhouettes are characterized by quality fabrics and color.
Some of the one-pieces are vibrantly monochromatic with bold design decisions like the adorable keyhole detail in the Milos. For the more adventurous at heart, the Summer 2018 elegant swimwear collection boasts patterned designs, which are largely reminiscent of the exquisite prints on Hermes' famous silk scarves. The Majorca one-piece, for example, is an instance where the high-end retailer fused geometric and abstract styles.
The Summer 2018 capsule also features some beachwear essentials, such as the Meditation Beach Towel—a 100% cotton piece that has a wonderfully artful and chromatically sound print.
What's Driving This Trend
- Sophisticated Elegant Swimwear
- Opportunity for designers to create swimwear that combines sophistication with artful simplicity.
- Vibrant Monochromatic Designs
- Chance for fashion brands to experiment with bold design decisions, such as keyhole details, in monochromatic swimwear.
- Printed Swimwear
- Innovation opportunity to create swimwear with patterns inspired by iconic prints from other fashion products, like silk scarves.
Who This Affects Most
- Fashion Retail
- Opportunity for high-end retailers to expand their swimwear collections with sophisticated and elegant designs.
- Textiles
- Chance for textile manufacturers to develop quality fabrics specifically designed for elegant swimwear.
- Beach Accessories
- Innovation opportunity for companies to create stylish beach accessories that complement sophisticated swimwear, such as artful printed beach towels.
