With its contents barely being contained, the Electrolux Impress Refrigerator might at first seem inefficient. However, in reality, this concept proposes a much more energy-conservative system of storing and cooling foods that comes with a side of scrumptious benefits.
Ben de la Roche's fridge project resembles a tactile hexagonal wall that's six-sided modules can be pushed way back inside. This is done to make room for a variety of uniquely shaped items like your milk, butter and beverages. Unusually, every edible is left to protrude from the surface for improved visibility and easy access.
What's most innovative about the Electrolux Impress Refrigerator is the way that it distributes its chilling temperatures. Only the units that immediately surround inserted items remain activated, thus using less overall energy when fewer foods are stashed.