This electric vehicle concept was designed with a vision of reducing traffic congestion in China. From Chris Bangles Associates, the REDS prototype is part of the REDSPACE project. The experimental car is supposed to be "a customizable personal space on wheels."
The electric vehicle concept has a boxy frame and was developed with the notion that it would only be in use 10% of the time. The other 90% is spent idling, which opens up opportunities for different ways to spend your time. The REDS prototype offers a "fourth space" to Chinese citizens beyond the home, work or social places. Swiveling seats and a wraparound bench offer more comfort when the car isn't in motion. The dashboard doubles as an entertainment center. The car can even give you a foot massage.
Why This Trend Is Growing
- Customizable Personal Space
- The REDS prototype offers a customizable personal space on wheels, creating opportunities for personalized mobile experiences.
- Idle Time Utilization
- The concept of the REDS prototype addresses the 90% idle time of vehicles, presenting an opportunity for innovative ways to utilize that time.
- Multi-functional Vehicle Interiors
- The swiveling seats, wraparound bench, and dashboard entertainment center in the REDS prototype highlight the trend of creating multi-functional interiors within vehicles.
Industries Being Reshaped
- Automotive
- The automotive industry can explore the potential of customizable personal spaces on wheels by developing vehicles that cater to individual preferences and needs.
- Entertainment
- The entertainment industry can tap into the idle time of vehicles by providing engaging content and experiences that can be enjoyed in-car, such as interactive games or immersive virtual reality.
- Wellness
- The wellness industry can leverage the concept of the REDS prototype's foot massage feature to create innovative wellness experiences for commuters and travelers.
