Election FM is using music as a means of encouraging youth to exercise their power to vote in the upcoming United States presidential election of 2016.
On election day on November 8th, people will have the chance to hear exclusive music from Watsky, Local Natives and The Head and the Heart—but only if they head to their local polling station first. After physically heading to the location, those who visit the Election FM site on a mobile device will have the chance to stream the songs. While there are many voter-encouraging campaigns out there, this is one of few that features an actual incentive.
Election FM is a new offering from non-profit organization, Rock the Vote, which has used pop culture, music, art and technology to get youth to appreciate and take advantage of their political power.
Key Themes Behind This Trend
- Incentivized Voter Engagement
- Using exclusive music to encourage voters to physically visit polling stations.
- Campaigns with Creative Incentives
- Creating non-traditional voter-encouraging campaigns that provide additional incentive for engagement.
- Use of Pop Culture for Activism
- Leveraging popular culture, music, art and technology to encourage youth engagement in political and social causes.
Where This Applies
- Music Streaming Platforms
- Opportunities for music streaming platforms to partner with non-profits for incentivized voter engagement campaigns.
- Advertising and Marketing
- Campaign ideas for advertising and marketing agencies seeking disruptive voter-encouraging strategies.
- Nonprofit Management
- Strategies for non-profits to incorporate creative tactics in their outreach and activism initiatives.
