The El Observador Campaign Puts a Dangerous Twist on Chess

 - Nov 27, 2010   Updated: Jul 20 2011
References: & ibelieveinadv
The El Observador campaign by Euro RSCG Gurisa is a simple set of print ads that automatically conveys a message. El Observador is a company that offers an intensive course in chess, claiming to create "unbeatable opponents."

These ads emphasize the skill that El Observador will give their clients, comparing attendees of El Observador to cannons, fighter jets and tanks. Ultimately, the El Observador campaign makes chess so much more badass.

Implications - It's definitely a great way to revamp an old favorite game that has captivated numerous generations. This campaign is sure to be a favorite of geeky gamers and sneaky strategists. Checkmate -- this is one successful campaign.