One prominent lesson consumers are learning from lockdown is the importance of connecting with nature, and Barcelona's El Liceu Opera House is doing just that, by putting on a concert for nearly 3,000 potted plants.
This artistic endeavour, dubbed the Concert for the Biocene, was inspired by the Spanish artist Eugenio Ampudia, and his time spent in quarantine, in which he developed a deeper connection and appreciation for nature. The orchestra played ‘Crisantemi’ by Puccini to the flora-covered theatre, and the experience was described as "a visual poem, both a subtle metaphor but one which makes us smile,’" by Victor Garcia de Gomar, the Liceu’s artistic director.
The concert was livestreamed online for people to witness.
Photo Credits: designboom, liceubarcelonat
Image Credit: screenshots from LiceuOperaBarcelona, DesignBoom
Why This Trend Is Growing
- Nature-connected Performance
- Opportunities for artistic performances that connect people with nature in unique ways, such as through plant-only concerts.
- Digital Nature Experiences
- Opportunities to create and share digital experiences that immerse people in nature, like livestreamed plant concerts.
- Ecological Awareness
- Growing consumer interest in ecology and sustainability, leading to demand for innovative eco-friendly products and services.
Industries Being Reshaped
- Performing Arts
- New opportunities for performing arts organizations to connect with audiences in innovative and visually stunning ways by incorporating nature into their performances.
- Event Production
- Opportunities to create new and unique events that prioritize connection with nature and sustainability, such as plant-only concerts.
- Environmental Products and Services
- Growing consumer interest in environmentally-friendly products and services, creating opportunities for disruptive innovation in industries like home goods, grocery, and transportation.
