URGH. The Japan Tobacco Company has launched a new drink called Unagi Nobori which, in English, translates to Surging Eel. The fishy beverage went on sale in August, the country's official eel-eating season.
The yellow coloured drink is said to look a bit like urine (mmm, delicious) but if you were to drink it, that would be the least of your worries. Unagi Nobori contains extracts from the head and bones of eel, plus five vitamins that are contained in the fish.
The drink costs about 1/10 as much as broiled eel, but is said to taste very similar. Eel is, of course, a sought after delicacy in Japan.
"Its mainly for men who are exhausted by the summers heat," a spokesperson for the makers, Kazunori Hayashi, said.
The bit I am really confused about is why this is aimed at men. Are they the only people brave or mad enough to try it perhaps?
Real Eel Soft Drinks
More Stats +/-
Spiked Millennial-Targeted Refreshments
Fruit-Based Salad Dressings
Branded City-Inspired Playlists
Dip-Holding Pool Float Giveaways
Limited-Edition Modular Sunglasses