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Contextual Baby Toys

Trend Hunter Talks to Dr. Deborah Weber About Educational Toys for Children

— October 29, 2014 — Life-Stages
As times change, it's important to keep context in mind when developing educational toys for children. Trend Hunter recently chatted with Fisher-Price Head of Baby and Infant Research Dr. Deborah Weber about their Laugh & Learn product line.

This line of toys for babies and toddlers introduces learning through context. It allows them to engage in play and interact with toys that teach young kids about subjects such as numbers, shapes and colors. An example of this is the Laugh & Learn Home.

Moving forward, Dr. Weber sees how content grows with the child. This is why Fisher-Price's educational toys for children have Smart Stages. In order to continue innovating, the company makes an effort to keep in touch with families today to meet their needs.
Trend Themes
1. Contextual Learning - Developing educational toys that introduce learning through context to engage children in play and interaction.
2. Smart Stages - Creating educational toys that grow with the child, adapting to their cognitive development and needs.
3. Family-centric Innovation - Continuously innovating by staying connected with families today to understand and meet their evolving needs.
Industry Implications
1. Toy Manufacturing - Opportunities for toy manufacturers to develop and produce educational toys that incorporate contextual learning and smart stages.
2. Early Childhood Education - Potential for educators and education institutions to incorporate contextual learning approaches and smart stage technology in early childhood education programs.
3. Market Research - Opportunities for market research firms to help toy manufacturers understand the evolving needs and preferences of families to drive family-centric innovation.
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