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Fiat Encourages Eating Ads Before Others See Them

 - Jun 9, 2008
References: adofdamonth
This incredibly unique and creative campaign for Fiat Panda utilizes completely edible paper as the ad medium.

In order to generate buzz and interest in the car deal, the unusual ad comes packaged with a magazine and reads, “100% edible paper. Fiat Panda 1.2 Natural Power Climbing €11.000. Offer valid until supplies run out. Better make this ad disappear quickly.”

I love it! It's asking you to eat the ad because the deal is so good, you do not want someone else to read the advertisement; it is utterly brilliant and witty.

The wonderful campaign was created by Leo Burnett ad agency in Milan, Italy with creative directors Sergio Rodriguez & Enrico Dorizza, art director Francesco Epifani, copywriter Nicoletta Zanterino, and photographer Neri Oddo.