Killstar's latest lookbook spotlights a wardrobe of edgy apparel and is appropriately titled 'Killin It.' In addition to its signature pentagram prints, the streetwear label also introduces fans to oversized slogan necklaces like a metallic choker that is accented with a "witch" message.
Known for its Gothic casuals and statement tees that are showcased in a stark, black and white palette, Killstar is a retailer that appeals to youth subcultures while making runway-inspired looks more accessible to the masses.
The label's Killin It lookbook spotlights notable clothing picks like draped skirt and tank top pairings, fringed t-shirt dresses and strapped tops. Each is more dynamic than the last, looking bold when paired with brightly colored tresses -- similar to the hairstyle featured in this image series.
Why This Trend Is Growing
- Gothic Streetwear
- Disruptive innovation opportunity: Explore partnerships with traditional fashion brands to bring Gothic streetwear into mainstream fashion.
- Edgy Apparel
- Disruptive innovation opportunity: Collaborate with technology companies to incorporate innovative materials and designs into edgy apparel.
- Youth Subcultures
- Disruptive innovation opportunity: Develop targeted marketing strategies and personalized products for specific youth subcultures.
Industries Being Reshaped
- Fashion Retail
- Disruptive innovation opportunity: Integrate technology like virtual reality and augmented reality into the fashion retail experience to create immersive shopping experiences.
- Jewelry
- Disruptive innovation opportunity: Incorporate smart technology into edgy jewelry designs, such as LED lights or interactive features.
- Haircare
- Disruptive innovation opportunity: Create haircare products specifically designed for bold and brightly colored tresses to cater to the Gothic streetwear market.
