Ecocamel Celebrates the Camel's Efficient Use of Water

 - Apr 28, 2012
References: d-studio & packagingoftheworld
Shower head manufacturer Ecocamel enlisted the creative assistance of deign firm to craft pitch-perfect packaging for the company's line of energy efficient products. The packaging uses glimpses of the shower head combined with x-ray depictions of the water inside the mechanism to lure curious consumers in for a closer look.

The simple tagline "More Power Less Impact," uses brevity to explain the utility of the product. The brand name itself underwent a redesign as well. Ecocamel was coined as a means to explain the company's mission, which is to use water efficiently much like a camel. Playing on this reference to the animal kingdom, the 'M' in the company's name looks suspiciously like the humps those clever camels are known for.

Clever, playful and direct,'s Ecocamel packaging explains, sells and entertains with minimal copy and strong visuals.