Wanting to reduce the impact of plastic packaging in the bath and body department, Sonic has developed these featured Eco Soap Dispensers.
The idea is to entice customers into reusing their bottled products by keeping only the pump. These Eco Soap Dispensers also come with refill bottles, which are made of very thin layers of plastic and paper. This accordion-style bottle is easily collapsible for efficient recycling.
Implications - Consumers are looking for some sort of entertainment in their everyday items. Products that complete a function while still being whimsical are the most sought after for those who have fast-paced lifestyles but desire an element of fun. Companies could fuse these two aspects together to generate more revenue.