Reserved's Eco-Aware Features Certified Eco-Friendly Fabrics
Laura McQuarrie — March 21, 2020 — Eco
References: reserved & glamourmagazine
Eco-Aware is a sustainable fashion collection from Reserved that is centered on fully certified environmentally friendly fabrics. Reserved is passionate about reusing consumer waste and reducing the consumption of valuable resources of greenhouse gas emissions. Its latest collection features innovative, eco-friendly materials like eucalyptus-derived viscose, ultra-soft fabrics made with sustainably sourced wood pulp or even breathable and allergy-friendly Tencel Lyocell.
While some pieces in the collection like the Eco-Aware floral print dresses and skirts are soft, flowy and crafted from organic cotton, other styles like the Eco-Aware Anorak jacket are more structured and get their shape from recycled polyester. The collection also includes jumpsuits, minimalist t-shirts, as well as plain and patterned trousers to create a variety of effortlessly stylish looks.
Image Credit: Reserved
While some pieces in the collection like the Eco-Aware floral print dresses and skirts are soft, flowy and crafted from organic cotton, other styles like the Eco-Aware Anorak jacket are more structured and get their shape from recycled polyester. The collection also includes jumpsuits, minimalist t-shirts, as well as plain and patterned trousers to create a variety of effortlessly stylish looks.
Image Credit: Reserved
Trend Themes
1. Sustainable Fashion - Opportunity for brands to incorporate eco-friendly materials and reduce greenhouse gas emissions.
2. Certified Eco-friendly Fabrics - Growing demand for materials that are fully certified as environmentally friendly.
3. Reusing Consumer Waste - Exploring innovative ways to reuse waste materials in the fashion industry.
Industry Implications
1. Fashion - Fashion brands can adopt sustainable practices and promote eco-friendly materials.
2. Textile - Textile industry can focus on producing certified eco-friendly fabrics.
3. Waste Management - Opportunity to develop waste management solutions specific to the fashion industry.
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