Ethical clothing company Encircled offers ultra-soft sustainable womenswear that looks great and feels better. The brand uses high-quality, eco-conscious fabrics to ensure that its clothing is friendly for both skin and the environment. These fabrics include Modal, made from Beechwood pulp, Tencel Lyocell, made with wood pulp and yarn, Rayon, made from bamboo, and all-natural organic cotton. Encircled's sustainability practices have earned its place as a certified B corporation.
Some of the 2021 new arrivals of the brand's ultra-soft sustainable womenswear include the Revolve Dress and the Fair Crop Legging. Due to the clothing's design and the stretch of the fabric, the garments look great on a variety of body shapes from slim to curvy. Encircled's ultra-soft sustainable womenswear is made in Toronto and ships both locally and globally.
Image Credit: Encircled
Key Themes Behind This Trend
- Sustainable Fashion
- Fashion brands can develop innovative ways of using eco-conscious fabrics to create sustainable clothing lines to appeal to eco-friendly consumers.
- Body-inclusive Design
- Designers can create garments that flatter a variety of body shapes by using stretchy fabrics and versatile designs to reach a broader audience.
- Ethical Certifications
- Companies can pursue ethical certifications like B Corporations to signify their sustainability efforts and align with conscious consumer values.
Where This Applies
- Fashion
- Fashion brands can adopt the use of eco-conscious and sustainable fabric materials into their production line to cater for the increasing demand for sustainable fashion.
- Retail
- Retailers who stock sustainable fashion can partner with sustainable fashion brands to reach ethical consumers and drive sales.
- Manufacturing
- Manufacturers can diversify their production capabilities to include sustainable and ethical clothing production, growing new market niches for sustainable fashion brands.
