UK underwear and loungewear company Stripe & Stare launched a new collection of comfortable and fully biodegradable underwear. The company, created for women by women, worked with Austrian fibre company Lenzing to incorporate Tencel into its latest styles. This regenerated wood fibre comes from non-protected tree sources and Lenzing makes its fibres in a carbon-neutral process that uses 99.9% of the raw materials.
The B Edit from Stripe & Stare joins the eco-friendly material with a first-of-its-kind elastane technology from Roica in Japan that's 100% biodegradable and certified by Cradle to Cradle.
The company is on a way to change the way women shop for underwear, especially since just 3% of the underwear market is sustainably sourced and these intimate items are worn everyday and not purchased second-hand.
What Makes This Trend Stand Out
- Biodegradable Clothing
- Stripe & Stare's fully biodegradable underwear collection highlights the trend of sustainable clothing.
- Eco-friendly Materials
- Stripe & Stare's use of Tencel and Roica demonstrate the trend of companies incorporating eco-friendly materials into their products.
- Sustainable Fashion
- Stripe & Stare's commitment to sustainable sourcing in women's underwear highlights the trend of consumers demanding sustainable and ethical fashion options.
Sectors Adopting This
- Fashion
- The fashion industry can take note of Stripe & Stare's successful incorporation of biodegradable and eco-friendly materials into their products, setting a sustainable precedent.
- Sustainability
- The sustainability industry can benefit from Stripe & Stare's innovation in creating biodegradable and eco-friendly intimate wear that reduces overall environmental impact.
- Textiles
- The textile industry can utilize Stripe & Stare's use of Tencel and other environmentally-friendly materials to create sustainable products that meet the demands of conscious consumers.
