Flannel Sports Attire

This Packer x Ebbets Field Collection is Chic, Athletic and Woolly Soft

This collaborative collection from Packer Shoes and Ebbets Field Flannels gives athletic baseball attire a winter makeover.

It contains classic jerseys and caps in two looks. The New York Mammoths 'Away' pattern has a navy blue background with white pinstripes. The 'All-City' style pays homage to all of New York City's baseball teams, bringing them all together in one item of apparel. On a background of off-white with blue pinstripes, the jersey features the New York Cubans and Mammoths logos on the chest and the Gothams logo on the back. The All-City cap is simpler, with solid all-white and blue panes on the front and brim, respectively, and the NY Gothams logo on the back.

The Packer x Ebbets Field capsule collection comes just in time for MLB playoff season, when the whole world's eyes are on baseball.

Winter Sports Fashion
Disruptive innovation opportunity: Create fashionable and functional sports attire for cold weather.
Collaborative Sportswear Collections
Disruptive innovation opportunity: Partner with different brands to create unique and limited-edition sportswear collections.
Baseball-inspired Fashion
Disruptive innovation opportunity: Incorporate baseball aesthetics into everyday fashion.

Where This Applies

Sportswear
Disruptive innovation opportunity: Integrate innovative materials and technologies into sportswear designs.
Fashion Retail
Disruptive innovation opportunity: Explore collaborations between high-end fashion brands and sports brands.
Sports Merchandise
Disruptive innovation opportunity: Design and produce limited-edition sports merchandise collections for major events and playoffs.
SCORE
4.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 65%
Activity 49%
Freshness 8%