Eat Virgin is a new meal replacement bar brand founded by LA Rice, Natasha Pestano Rice and platinum-selling rapper NLE Choppa, and it's a nutrient-dense option that uses only whole-food ingredients and minimal processing. As the brand says, "We believe that you deserve a nutrient-rich life. Eating right is not a luxury, it’s our birth right."
These plant-based and organic meal replacement bars speak to consumers who prioritize their health and well-being and strive to make conscious eating choices that align with their values. These health-conscious, environmentally aware consumers are looking for convenient and nutritious alternatives to support their busy lifestyles. All the while enjoying the benefits of whole-food ingredients, vitamin- and mineral-rich formulas, complete protein and prebiotic fiber, consumers will appreciate the taste of decadent varieties like Cherry x Chocolate, Pineapple x Coconut and Coffee x Hemp.
What Makes This Trend Stand Out
- Plant-based Meal Replacement
- Meal replacement products made entirely from whole-food ingredients and minimal processing
- Organic Meal Replacement
- Meal replacement products made from organic, plant-based ingredients
- Conscious Eating Choices
- Consumers prioritizing their health and well-being through convenient, nutritious and environmentally-friendly food alternatives
Sectors Adopting This
- Food and Beverage
- Opportunities for food and beverage manufacturers to develop plant-based and organic meal replacement products with clean, nutrient-dense ingredients
- Health and Wellness
- Opportunities for health and wellness professionals to promote the benefits of plant-based and organic meal replacement products as a convenient and nutritious way to support a healthy lifestyle
- Sustainability
- Opportunities for sustainable product development, packaging and marketing in the food and beverage industry, to appeal to environmentally-conscious consumers seeking nutritious and plant-based food alternatives
