The POSSIBLE performance products are a range of whole food-based solutions for health-conscious consumers to incorporate into their daily routine to maximize their capabilities.
The products from the Standard Process-owned brand include snack bars, meal replacement bars and more in flavors like Almond Oatmeal Cacao, Cashew Date Turmeric, Strawberry Beet Almond and Chocolate Almond. The products speak to a need for athletic performance products as consumers seek out convenient ways to stay fueled.
The POSSIBLE performance products are all characterized by their nutritious recipes, but are also dairy-free, gluten-free and free from artificial ingredients. An array of the ingredients used in the recipes for the products are grown on the Standard Process certified organic farm located in Palmyra, Wisconsin before being minimally processed.
Key Themes Behind This Trend
- Whole Food-based Performance Products
- Creating meal replacement bars and snack bars from whole food ingredients provides an opportunity to disrupt the meal replacement industry.
- Dairy-free and Gluten-free Solutions
- Developing alternatives for commonly allergenic ingredients can disrupt the food industry and cater to a wider range of consumers.
- Organic Farm-to-table Ingredients
- Growing and using ingredients from an organic farm provides an opportunity to tap into the organic ingredients industry and create transparency in production.
Where This Applies
- Athletic Performance Products
- Creating convenient, high-quality meal and snack options for athletes can disrupt the traditional athletic performance products industry.
- Meal Replacement Bars and Snack Bars
- Providing meal replacement options made from whole foods can disrupt the meal replacement industry and provide a healthier alternative to traditional options.
- Organic Ingredients
- Utilizing ingredients from an organic farm provides an opportunity to disrupt the traditional ingredients industry and create more transparency and sustainability in production.
