Dubbed the 'EasyAvo' this new take on the avocado aims to end the excessive injuries caused when trying to de-stone this beloved fruit. Developed in South Africa by Westfalia Fruit, the 'EasyAvo' was created naturally using hybrid growth procedures. The result is an avocado with “a thicker and corkier consistency to its skin,” which is meant to better protect a person's hand as they remove the pit from the fruit.
Commonly described as avocado hand this brutal injury usually occurs when removing the pit from an avocado and ending up with a nasty knife wound in the hand. The 'EasyAvo' hopes to remedy this issue and has already debuted at Tesco in the UK. The 'EasyAvo' is not yet available outside of Britain, but its only a matter of time before the millennial mascot gets an upgrade in North America.
Image Credit: Stacy Zarin, The Washington Post
Key Themes Behind This Trend
- Safety-focused Avocados
- The 'EasyAvo' introduces genetically enhanced skin to prevent injuries while handling avocados.
Where This Applies
- Food and Beverage
- Opportunity for avocado producers and retailers to market and sell safer avocados.
- Medical Devices
- Potential for developing specialized tools or devices to safely remove avocado pits.
- Packaging
- Innovation in packaging materials and designs to provide additional protection for avocados.
