While Staples' Easy Button has become a symbol of its one stop shop experience, the brand has expanded on this idea with the functional Easy System, which allows consumers to reorder supplies with as little interaction as possible.
In order to make the experience as customized as possible, Staples and its collaborator, IBM Watson, made it so the Easy System can be accessed through virtually any digital channel, be it via text message, email, its website, or even a connected Easy Button. As the Easy System is able to learn as it's used, it can predict the needs of consumers in advance and remember which products they prefer.
In addition to saving time around the workplace, the Easy System prevents errors in ordering and helps businesses to manage their costs.
What's Driving This Trend
- Customized Ordering
- The integration of artificial intelligence in ordering systems can allow for the prediction of consumer needs and preferences.
- Multi-channel Accessibility
- By making ordering available on multiple channels, companies can cater to various consumer preferences and habits.
- Intuitive Learning
- The integration of learning algorithms in ordering systems can help optimize the ordering process and improve user experience.
Who This Affects Most
- Office Supplies
- Intuitive and multi-channel ordering systems can increase customer satisfaction and reduce the likelihood of errors in ordering items, creating more efficient and profitable business operations.
- Retail
- The integration of artificial intelligence and intuitive ordering systems can streamline the retail process, improving the overall shopping experience for consumers and increasing profits for retailers.
- Food and Beverage
- Multi-channel ordering systems that learn from consumer preferences can reduce wait times and improve customer satisfaction in the food and beverage industry.
