The Earth Supplied haircare product range is a new collection of cosmetics for consumers that helps to support the needs of consumers of different ethnicities. The products are all formulated to support the natural texture of the hair and boasts high levels of ingredients like shea butter to offer a balanced profile for consumers to appreciate. Each product is also free from ingredients that could damage curly hair to let users rest assured their coif will be supported.
The Earth Supplied haircare product range was boasted by President of AB Brands Chris McClain who said, "We're excited to launch an entirely new haircare brand to consumers that helps pioneer honesty & transparency. We are the first and only brand to deliver 20% Shea Butter in every jar of Earth Supplied Moisture & Repair Leave-in Conditioner, now that's being transparent.”