Ideas
Explore the world's #1 largest database of ideas and innovations, with 458,074 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,714 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,714 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,204 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 458,074 cutting edge ideas.

Multicultural Haircare Product Ranges

Earth Supplied Products are Made with Supportive Ingredients

— February 13, 2020 — Marketing
The Earth Supplied haircare product range is a new collection of cosmetics for consumers that helps to support the needs of consumers of different ethnicities. The products are all formulated to support the natural texture of the hair and boasts high levels of ingredients like shea butter to offer a balanced profile for consumers to appreciate. Each product is also free from ingredients that could damage curly hair to let users rest assured their coif will be supported.

The Earth Supplied haircare product range was boasted by President of AB Brands Chris McClain who said, "We're excited to launch an entirely new haircare brand to consumers that helps pioneer honesty & transparency. We are the first and only brand to deliver 20% Shea Butter in every jar of Earth Supplied Moisture & Repair Leave-in Conditioner, now that's being transparent.”
Trend Themes
1. Multicultural Haircare - The trend towards haircare products that cater to the needs of consumers of different ethnicities presents an opportunity for companies to disrupt the market with innovative, supportive ingredients.
2. High Ingredient Levels - The trend towards haircare products with high levels of supportive ingredients like shea butter presents an opportunity for companies to disrupt the market with innovative ways of incorporating and utilizing these ingredients.
3. Transparency & Honesty - The trend towards transparency and honesty in product formulations presents an opportunity for companies to disrupt the market by being more forthcoming with information about their ingredients and processes.
Industry Implications
1. Beauty & Personal Care - The beauty and personal care industry has the opportunity to disrupt the market by offering a wider range of haircare products that cater to consumers of different ethnicities and incorporate high levels of supportive ingredients.
2. Natural & Organic - The natural and organic industry has the opportunity to disrupt the market by offering a wider range of haircare products that incorporate high levels of supportive plant-based ingredients and are free from harmful chemicals.
3. Transparency & Sustainability - The transparency and sustainability industry has the opportunity to disrupt the market by offering innovative ways to help companies be more transparent and honest about their product formulations and processes.
1.2
Score
Popularity
Activity
Freshness