These New Dymatize ISO100 Flavors are Nostalgic
Michael Hemsworth — February 28, 2020 — Marketing
References: dymatize & drugstorenews
Athletes who grew up eating sweet cereals will be pleased to hear about the new Dymatize ISO100 protein powder flavors that are set to launch March 1.
The new Fruity Pebbles and Cocoa Pebbles protein powder flavors are created in partnership with Post Consumer Brands, and are sure to quickly become a favorite amongst consumers. Each of the products are formulated to taste just like the classic cereals, but with a decidedly higher protein content of 25 grams.
The Dymatize ISO100 protein powder flavors were touted by VP of Marketing at Dymatize Annie Seal who said, "Pebbles cereals are a household legend. When we were developing the ISO100 Fruity Pebbles and Cocoa Pebbles protein, we wanted to make sure we captured the nostalgic, iconic flavors — and we nailed it. With every sip of ISO100 Fruity and Cocoa Pebbles Whey Protein, customers will feel like a kid again.”
The new Fruity Pebbles and Cocoa Pebbles protein powder flavors are created in partnership with Post Consumer Brands, and are sure to quickly become a favorite amongst consumers. Each of the products are formulated to taste just like the classic cereals, but with a decidedly higher protein content of 25 grams.
The Dymatize ISO100 protein powder flavors were touted by VP of Marketing at Dymatize Annie Seal who said, "Pebbles cereals are a household legend. When we were developing the ISO100 Fruity Pebbles and Cocoa Pebbles protein, we wanted to make sure we captured the nostalgic, iconic flavors — and we nailed it. With every sip of ISO100 Fruity and Cocoa Pebbles Whey Protein, customers will feel like a kid again.”
Trend Themes
1. Cereal-flavored Protein Powders - Cereal-flavored protein powders could be a trend in the health and wellness industry, as consumers are becoming more interested in nostalgia and unique flavors.
2. Collaboration Between Food Brands and Health Supplements - Collaboration between food brands and health supplements could be a trend, as it enables supplement companies to create unique and nostalgic flavors while leveraging existing food brands’ popularity and brand recognition.
3. Increased Demand for High-protein Products - Increased demand for high-protein products in the food and wellness industry creates an opportunity for companies to develop and market more products with a high protein content.
Industry Implications
1. Health Supplements - The health supplement industry could benefit from creating unique and nostalgic flavors, such as cereal-flavored protein powders, to differentiate themselves from competitors.
2. Food Brands - Food brands could benefit from collaboration with supplement companies to expand their product offerings and tap into the market for high-protein products.
3. Cereal Brands - Cereal brands could benefit from a collaboration with supplement companies to expand their product offerings and create additional revenue streams by leveraging their brand recognition.
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