ULLAC is a genderless denim label and it recently unveiled its 'DYING TO MEET YA' fashion short film directed alongside Vidsett, a creative studio based in East London. The video follows teens through a dark suburban setting, highlighting what it feels like to grow up in the environment. The idea stems from ULLAC's founders Chris and Kyle Lynd and their close friend Gavin Weigh, inspired by their upbringings in Northern England.
The trio explains that there is an annual festival in their small town that initiated frightening, yet fascinating feelings. "As it gets later into the evening the older, naughtier kids would turn up and hang around on the waltzer, smoke cigarettes [...] It really felt like we were about two minutes from actually being in a horror film," Chris Lynd explains. The fashion inspiration is drawn from the teens, described as they wore bold colors and shapes that represented Acid House and hip-hop culture. The DYING TO MEET YA film draws cinematic styles from suburban films that center around youth culture including 'The Virgin Suicides' and 'Heathers.'
Image Credit: Willow Williams
What's Driving This Trend
- Genderless Fashion
- There is an opportunity for businesses to create and promote genderless fashion designs that cater to a wider consumer base.
- Eco-friendly Fashion
- The trend towards eco-friendly fashion and sustainable clothing is becoming more prevalent, providing opportunities for businesses to cater to environmentally conscious consumers.
- Fashion Short Films
- The increasing popularity of fashion short films provides an opportunity for brands to showcase their products in a visually engaging and modern way.
Who This Affects Most
- Fashion Industry
- The fashion industry can explore the potential market for genderless fashion clothing and eco-friendly products.
- Film Industry
- The film industry can leverage the trend of fashion short films to create more visually engaging content for audiences.
- Marketing Industry
- Digital marketing agencies can help fashion brands produce engaging and eco-friendly content to connect with consumers who are environmentally conscious and seek inclusivity.
