Budget airline easyJet recently set up a cafe pop-up in collaboration with the Netherlands Board of Tourism and Conventions to share a popular, traditional Dutch breakfast—Hagelslag.
Hagelslag refers to small confections that are similar to sprinkles that are used as sandwich toppings. At the pop-up #SprinklesCafe, guests had the chance to enter the brightly colored space and make a fun order. Some of the options on the Café van der Sprinkles' DIY sprinkle menu made it possible for consumers to order a base, as well as the types of sprinkles they would like, and even an art-inspired template.
According to easyJet, 750,000 Dutch people sprinkles on buttered bread for breakfast on a daily basis, which certainly makes the destination appealing to anyone with a sweet tooth.
Key Themes Behind This Trend
- Cafe Pop-ups
- Cafe pop-ups provide unique culinary experiences and create a sense of novelty for consumers.
- DIY Menus
- DIY menus allow customers to personalize their food choices, promoting customer engagement and satisfaction.
- Traditional Ingredients
- Featuring traditional ingredients in a unique way can attract consumers looking for authentic cultural experiences.
Where This Applies
- Hospitality
- Hospitality industry can incorporate cafe pop-ups and DIY menus to offer innovative dining experiences.
- Food and Beverage
- Food and beverage industry can explore using traditional ingredients in unconventional ways to create unique offerings.
- Travel and Tourism
- Travel and tourism industry can leverage cafe pop-ups to attract visitors by showcasing local food culture.
