At first I was confused; there’s no Duracell Bunny, but only an Energizer Bunny. But lo and behold, Duracell batteries has not just decided to use the iconic pink bunny (albeit, a cuter version of it), but to explode on the commercial scene with them.
Created by Chuck and Lulu Creative Group and directed by Pleix, the Duracell Bunny makes its debut in ‘Bunny Fusion,’ a not so long-lasting commercial for a long-lasting battery. Morphing into a cotton candy tornado, sumo wrestler and elephant, multiplying bunnies dominate the scene.
Aired on television screens across France, the Duracell Bunny is sure to convert Energizer users.
The Duracell Bunny Bursts on the Scene in 'Bunny Fusion'
1. Cotton Candy Tornado - Disruptive innovation opportunity: Creating immersive and visually captivating ad campaigns through the use of animated characters.
2. Multiplying Bunnies - Disruptive innovation opportunity: Exploring the concept of viral marketing by leveraging cute and shareable content.
3. Bunny Fusion - Disruptive innovation opportunity: Introducing unexpected and unique brand collaborations to create buzz and brand differentiation.
1. Advertising - Disruptive innovation opportunity: Utilizing innovative storytelling techniques and visual effects to create memorable and impactful advertisements.
2. Battery - Disruptive innovation opportunity: Developing long-lasting and eco-friendly battery technologies to redefine the market.
3. Marketing - Disruptive innovation opportunity: Leveraging creative and attention-grabbing campaigns to disrupt traditional marketing strategies and engage target audiences.