Supreme and Nike SB Drop Three Tonal Options of the Dunk Lows
Supreme and Nike SB works in collaboration to unveil three new colorways of the Dunk Lows following the launch of the black and metallic silver iteration. The bright tonal option is accompanied by a gold update which is similar to the aforementioned design.
It features silver detailing that is lined with gold as well -- the third tonal finish is red and white as a slight different in textures. The uppers of the collaborative design features premium leather materials with bold details of red, gold, or silver throughout. It also features an embroidered badge that nods to Supreme as a captivating branding accent over the lateral side of the heel before its rounded out with a mini Swoosh.
It features silver detailing that is lined with gold as well -- the third tonal finish is red and white as a slight different in textures. The uppers of the collaborative design features premium leather materials with bold details of red, gold, or silver throughout. It also features an embroidered badge that nods to Supreme as a captivating branding accent over the lateral side of the heel before its rounded out with a mini Swoosh.
Trend Themes
1. Premium Streetwear Collaborations - Opportunity for fashion brands and sneaker companies to collaborate on premium designs with bold branding accents.
2. Tonal Colorways - Increased demand for sneakers in tonal colorways, providing an opportunity for brands to release monochromatic designs.
3. Luxury Sneaker Materials - Demand for sneakers made with premium leather materials, offering an opportunity for brands to create high-end designs.
Industry Implications
1. Fashion - Fashion brands can leverage collaborations to create disruptive designs and increase brand visibility.
2. Footwear - Sneaker companies can capitalize on the trend of tonal colorways and premium materials to attract sneaker enthusiasts.
3. Streetwear - Streetwear brands can incorporate tonal colorways and premium materials in their designs to appeal to the fashion-conscious consumer.
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