VIbrant Multi-Tonal Printed Apparel

KENZO Releases the Drop 2 Set for the FW22 Season

KENZO introduces the Drop 2 series to join its ongoing Fall/Winter 2022 seasonal designs. It continues to build upon the brand's design notes that also take the brand's Parisian roots into consideration. It also has a strong sense of its own Japanese heritage for a perfect juxtaposing theme at the base of the looks.

To honor its Japanese culture, there is a range of multi-tonal Fujimara prints along with the Kenzo Takada sketch prints that showcase a reverence for the label as well as Takada's handwriting as a personal touch. The capsule features silhouettes including suits, overcoats, buttoned tops, pants with pleated details, and much more that are vibrantly designed. In addition to the colorful items, there is a notable light-washed denim cord set with white cartoon-like flowers.

Image Credit: Kenzo

Multi-tonal Printed Fashion
Opportunity for fashion brands to incorporate multi-tonal printed designs in their collections, taking inspiration from Kenzo's Fujimara prints.
Juxtaposing Thematic Designs
Designers can explore themes that allow for an intriguing contrast, using Kenzo's Parisian and Japanese heritage as inspiration for their own brand's designs.
Personal Touch Prints
Fashion labels can add a personal touch to their collections by incorporating handwriting or sketches of the designer, similar to Kenzo's use of Takada's handwriting in their designs.

Who This Affects Most

Fashion
The fashion industry can take inspiration from Kenzo's use of vibrant multi-tonal prints and contrasting thematic designs in their collections.
Textile Printing
The textile printing industry can explore the use of multi-tonal and personalized prints in their products, similar to Kenzo's Fujimara and Takada sketch prints.
Denim Apparel
Denim apparel brands can incorporate light-washed denim and cartoon-like floral prints in their collections, similar to Kenzo's light-washed denim cord set with white flowers.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 13%
Freshness 13%