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Sleepy Driver Detection Systems

This Ad Promotes Volkswagen's Driver Fatigue Detection System

— January 14, 2013 — Marketing
This advertisement from Volkswagen is promoting its driver fatigue detection system that is now available in some models.

The driver fatigue detection system itself is pretty self explanatory. Tired drivers are dangerous drivers because their focus decreases and their reflexes slow down. A lot of accidents occur because of driver fatigue, whether that means they drift into a ditch or run into slowing traffic so this system is designed to alert drivers when they are too tired and should stop driving.

This advertisement does a perfect job of communicating the essence of this system by playing on the well known sleep tactic of counting sheep. The idea is as you fall asleep while driving the sheep start sailing by. The wall shown in the ad represents the driver fatigue detection system, which stops the sheep in their tracks.
Trend Themes
1. Driver Fatigue Detection Systems - There is an opportunity for the automotive industry to create more advanced and precise driver fatigue detection systems that can prevent accidents caused by drowsy driving.
2. Innovative Advertising Techniques - There is an opportunity for advertising agencies to use creative and relatable ways to showcase the features of their products to potential customers.
3. Safety Technology in Vehicles - As more advanced safety technologies are introduced in the automotive industry, there is an opportunity for manufacturers to make driving safer and prevent accidents caused by human error.
Industry Implications
1. Automotive Industry - Automotive manufacturers can invest in research and development of more advanced driver fatigue detection systems to make driving safer for their customers.
2. Advertising Industry - Advertising agencies can create more innovative and creative campaigns to showcase the features of their clients' products and services to potential customers.
3. Technology Industry - As safety technologies become more advanced, there is an opportunity for the technology industry to create more sophisticated systems that can prevent accidents caused by human error.
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