These drinking bowls by architect Frida Escobedo enjoy a rustic, locally inspired aesthetic and are used as an elegant branding leverage. The vessels are made for Maestro Dobel — an alcohol distiller that has gained recognition for its multi-aged clear tequila.
Frida Escobedo's designs are directly informed by the industry. The objects spotlight "rich materials and textures found in the Mexican landscape" and since they are handcrafted, the value of the drinking bowls is enhanced. The tableware spotlights "wide rims and rounded forms." This shape is strategically created by the architect to reference the silhouette of a jícara which is "a cup made from the fruit peel of the calabash tree." This gains even more relevance as the jícara is also "traditionally used to drink tequila."
Frida Escobedo Creates Three Drinking Bowls for Maestro Dobel
1. Rustic-inspired Tableware - Disruptive innovation opportunity: Create unique, handcrafted tableware inspired by local aesthetics to enhance value and branding.
2. Locally Sourced Materials - Disruptive innovation opportunity: Utilize regional materials and textures to create distinctive and culturally relevant products.
3. Cultural References in Design - Disruptive innovation opportunity: Incorporate cultural symbols and references into product designs to create meaningful connections with consumers.
1. Artisanal Tableware - Disruptive innovation opportunity: Tap into the growing market for handcrafted and unique tableware items that offer a sense of authenticity.
2. Alcoholic Beverages - Disruptive innovation opportunity: Explore ways to enhance branding and product experience through unique and culturally inspired drinking vessels.
3. Hospitality and Restaurants - Disruptive innovation opportunity: Collaborate with designers to create customized tableware that elevates dining experiences and aligns with cultural themes.