Jägermeister is getting into the Halloween spirit this year by creating themed drink kits that will be shared with bars, pubs and clubs.
2,800 limited-edition 'Zombie Takeover' are set to be sent out to trade consumers who purchase two cases of Jägermeister or Jägermeister Spice. Inside the drink kits, there are a variety of accessories such as window stickers, vinyl decorations, posters and other wall graphics that can be used to transform any space into a spooky one.
The kit also includes crime scene-inspired tape that will notify patrons of a "zombie contamination." To support this, Jägermeister also includes t-shirts and makeup sets to dress up staff. Finally, the kit also includes a few themed drink recipes for cocktails like the 'Zombie Takedown' and 'Zombie Brain.'
What's Driving This Trend
- Halloween Drink Kits
- Creating themed drink kits for a holiday can be a disruptive innovation opportunity for alcoholic beverage companies.
- Trade Consumer Giveaways
- Sending out limited-edition drink kits to trade consumers who purchase a certain amount of a product can lead to increased brand loyalty and promotion.
- Immersion Marketing
- Including accessories and decorations in drink kits can create an immersive experience for consumers and lead to more engagement and brand awareness.
Who This Affects Most
- Alcoholic Beverages
- Creating themed drink kits can be a disruptive innovation opportunity for companies in the alcoholic beverage industry to promote their products during holidays or special events.
- Promotional Products
- Sending out limited-edition drink kits as a promotional giveaway to trade consumers can be a disruptive innovation opportunity for companies in the promotional products industry.
- Event Planning and Decor
- Creating immersive drink kits with decorations and accessories can be a disruptive innovation opportunity for companies in the event planning and decor industry to enhance the experience for their clients and customers.
