Jägermeister is getting into the Halloween spirit this year by creating themed drink kits that will be shared with bars, pubs and clubs.
2,800 limited-edition 'Zombie Takeover' are set to be sent out to trade consumers who purchase two cases of Jägermeister or Jägermeister Spice. Inside the drink kits, there are a variety of accessories such as window stickers, vinyl decorations, posters and other wall graphics that can be used to transform any space into a spooky one.
The kit also includes crime scene-inspired tape that will notify patrons of a "zombie contamination." To support this, Jägermeister also includes t-shirts and makeup sets to dress up staff. Finally, the kit also includes a few themed drink recipes for cocktails like the 'Zombie Takedown' and 'Zombie Brain.'