Millions of adults order and drink coffee every day but many people are painfully aware of how much this habit is costing them. Panera is introducing an unlimited subscription program called MyPanera+Coffee that makes unlimited hot drip coffee, iced coffee and hot tea available for just $8.99 monthly.
The new coffee subscription is available to members of MyPanera, Panera's free loyalty program, and helps to connect coffee lovers to high-quality hot and cold beverages without compromise. As Panera CEO Niren Chaudhary says, "We are eliminating the price barrier and the false choices between convenience and quality."
Like Panera, a few other food and beverage chains are securing a place in peoples' morning routines with similar coffee subscription programs.
Image Credit: Panera