Ambitiously Designed Summer Apparel

Yulexis' DREAMS Collection Captures an Entrepreneurial Aura

Yulexis introduces its DREAMS collection designed for the Spring/Summer 2019 season, created from an angle that represents the current economic environment. Specifically, the capsule highlights how unattainable our dreams are from a financial standpoint. Yulexis Argota means to spread the empowering message of "SELL EVERYTHING INVEST IN YOUR DREAMS" through a clothing capsule.

The designs represent both ambitious qualities and testament of boundaries. Every piece is created to encourage perseverance, with positive messages on graphic pieces that read "Dreams Out Of This World" and "Don't Waste Time Don't Waste Ideas." A standout piece from the seasonal capsule is the 'Rags to Riches" silk shirt with button enclosures -- it tells a personal story of the root and growth of Yulexis Argota's career journey.

Empowering Fashion
The DREAMS collection empowers individuals to pursue their dreams through fashion, highlighting the current economic environment.
Positive Messaging
The collection features positive messages that encourage perseverance and inspire creativity.
Personal Storytelling
The 'Rags to Riches' silk shirt tells the personal story of Yulexis Argota's career journey, adding a unique and personal touch to the collection.

Who This Affects Most

Fashion
The fashion industry can leverage empowering messages and personal storytelling to create collections that resonate with consumers.
Entrepreneurship
The DREAMS collection can inspire and motivate aspiring entrepreneurs to pursue their dreams through business.
Art and Design
The positive messaging and creativity of the DREAMS collection can be applied in the art and design industry to create impactful and inspiring works.
SCORE
0.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 9%
Activity 2%
Freshness 8%