Chimerical Nighttime Captures

Dream II by Mikko Lagerstedt is Full of Mysterious Whimsy

Dream II by Mikko Lagerstedt, a photographer hailing from Helsinki, Finland, is a photo series that at first looks like an innocent nighttime shoot. Yet out of the dark comes another world full of mystery and magic. As though a person was in an actual dream, there are subtle curiosities in each still from an abandoned car to a ethereal glow and a hot air balloon. The moodiness with which these sightings are captured is what lends such whimsy.

Shot in the same vein as in the photographer's past work, Dream II by Mikko Lagerstedt is a captivating series that will encourage viewers to indulge in their imaginations. Perhaps it will even drudge up old dreams, which can be reflected on in a way that it wouldn't have been before seeing these images.

Nighttime Photography
There is an opportunity for photographers to explore the mysterious and whimsical elements of nighttime through their work.
Dream-like Aesthetics
Brands can incorporate dream-like aesthetics into their marketing campaigns to evoke a sense of wonder and mystery in their audience.
Subtle Curiosities
Businesses can create products that incorporate subtle curiosities to engage customers and provide a unique experience.

Who This Affects Most

Photography
The photography industry can tap into the trend of nighttime photography to provide services and products that cater to this niche market.
Fashion and Lifestyle
Fashion and lifestyle brands can incorporate dream-like aesthetics into their products and campaigns to create a unique selling point.
Art and Design
Artists and designers can explore the concept of subtle curiosities to create visually captivating and thought-provoking pieces.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 50%
Activity 14%
Freshness 8%