Ben Waters and Florentin Glemarec star in the mystical 'Dream' GQ Style China editorial by photographer Kim Jakobsen. The models pull off a wardrobe of androgynous menswear and accessories that are hand-picked by stylist Jojo Qian.
Clad in a range of winter-ready ensembles, the duo wears pattern-enriched garments and feminine jewelry pieces from a number of familiar labels that include DSquared2, Louis Vuitton, and Walter Van Beirendonck among others.
The 'Dream' GQ Style China editorial embraces an eccentric style aesthetic that is both witchy and mystical in its inspiration. Lensed amidst an antique interior, the photoshoot's backdrop features opulent design details that include distressed leather furnishings, ethnic-inspired textiles and dripping candle decor that is reminiscent of a seance scene.
Why This Trend Is Growing
- Androgynous Clothing
- The increasing popularity of androgynous fashion creates an opportunity for brands to innovate in design and marketing to appeal to a broader audience.
- Eccentric Styling
- The rise of eccentric and mystical styling in fashion editorials presents an opportunity for related industries to infuse their products and services with a similar aesthetic.
- Gender-neutral Accessories
- The trend of wearing gender-neutral accessories presents an opportunity for companies to offer more diverse and inclusive product lines.
Industries Being Reshaped
- Fashion
- The fashion industry can innovate in design and marketing to appeal to a broader audience with androgynous clothing.
- Home Decor
- The rise of eccentric and mystical styling in fashion editorials can inspire home decor brands to infuse their products with a similar aesthetic.
- Jewelry
- The trend of wearing gender-neutral accessories creates an opportunity for jewelry companies to offer more diverse and inclusive product lines.
