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Draught Trend Report

Find Out What Beer Products are Piquing Consumer Interest

— March 18, 2012 — Lifestyle
For most beer lovers, getting a pint from the tap is the only way to truly enjoy a fine ale. Flavors are more robust, suds are more bubbly and the overall product looks, tastes and feels more superior than its canned and bottled cousins. With the Draught Trend Report you can track everything from innovative home appliances that dispense pub-style brew, to effective branding initiatives by companies like Heineken, Molson-Coors and Anheuser-Busch.

Draught beer is leaps and bounds better than its bottled counterparts. Consumers and brewers are both well aware of this. Hence the surplus in many keg-inspired products meant to bring the pub to your kitchen. Another pattern we've tracked is contemporary branding initiatives by beer companies that offer draught beer, especially in terms of viral marketing and shockvertising campaigns intended to lure more beer drinking consumers.

Use our crowd-sourced data to uncover patterns in the beer industry that shape opinion and drive change in the market.
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