For most beer lovers, getting a pint from the tap is the only way to truly enjoy a fine ale. Flavors are more robust, suds are more bubbly and the overall product looks, tastes and feels more superior than its canned and bottled cousins. With the Draught Trend Report you can track everything from innovative home appliances that dispense pub-style brew, to effective branding initiatives by companies like Heineken, Molson-Coors and Anheuser-Busch.
Draught beer is leaps and bounds better than its bottled counterparts. Consumers and brewers are both well aware of this. Hence the surplus in many keg-inspired products meant to bring the pub to your kitchen. Another pattern we've tracked is contemporary branding initiatives by beer companies that offer draught beer, especially in terms of viral marketing and shockvertising campaigns intended to lure more beer drinking consumers.
Use our crowd-sourced data to uncover patterns in the beer industry that shape opinion and drive change in the market.
Why This Trend Is Growing
- Home-appliance-dispensed-brew
- Opportunity for disruptive innovation in creating innovative home appliances that dispense pub-style brew.
- Contemporary-branding-initiatives
- Opportunity for disruptive innovation in developing viral marketing and shockvertising campaigns by beer companies that offer draught beer.
- Crowd-sourced-data-analysis
- Opportunity for disruptive innovation in utilizing crowd-sourced data to uncover patterns in the beer industry and drive change in the market.
Industries Being Reshaped
- Home-appliance-industry
- Opportunity for disruptive innovation in the home appliance industry by developing new products that dispense pub-style brew.
- Beverage-marketing-industry
- Opportunity for disruptive innovation in the beverage marketing industry by creating viral marketing and shockvertising campaigns for beer companies that offer draught beer.
- Data-analysis-industry
- Opportunity for disruptive innovation in the data analysis industry by utilizing crowd-sourced data to uncover patterns and drive change in the beer industry.
