Dr Pepper is Bringing Back its Dark Berry Soda Flavor for a Limited Time
Colin Smith — May 26, 2022 — Marketing
References: drpepper & brandeating
Dr Pepper announced that it is bringing its Dr Pepper Dark Berry soda back for a limited time. The soda was successful with fans when it originally launched in 2019, leading to a demand for the drink to return three years later. The drink is being re-released as a promotional item for 'Jurassic World: Dominion,' the upcoming third movie in the Jurassic World series.
The Dr Pepper Dark Berry soda is available in both zero-sugar and regular-sugar variants. Both soda variants are flavored with blackberry, black currant, and black cherry, leading to a rich mixture of natural sweeteners. The soda will be available at select retailers throughout the summer of 2022 while supplies last. The Dr Pepper Dark Berry soda comes in 12-oz cans and is sold individually and in 12-packs. The 12-packs contain one free movie ticket to see Jurassic World: Dominion in theaters.
Image Credit: Dr Pepper
The Dr Pepper Dark Berry soda is available in both zero-sugar and regular-sugar variants. Both soda variants are flavored with blackberry, black currant, and black cherry, leading to a rich mixture of natural sweeteners. The soda will be available at select retailers throughout the summer of 2022 while supplies last. The Dr Pepper Dark Berry soda comes in 12-oz cans and is sold individually and in 12-packs. The 12-packs contain one free movie ticket to see Jurassic World: Dominion in theaters.
Image Credit: Dr Pepper
Trend Themes
1. Fruit-flavored Sodas - There is an opportunity for soda companies to create more fruit-flavored sodas to cater to the increasing demand for unique flavors.
2. Promotional Beverages - Brands can leverage popular movies, TV shows, and events to create limited-edition promotional beverages and increase product sales.
3. Limited-edition Products - The success of limited-edition products shows that customers are willing to try new things and seek out exclusive experiences.
Industry Implications
1. Beverage Industry - Beverage companies can innovate by creating unique and limited-edition flavors to attract customers and increase sales.
2. Movie Industry - There is an opportunity for movie studios to collaborate with beverage companies to create limited-edition drinks and merchandise that promote upcoming films.
3. Retail Industry - Retailers can take advantage of exclusive deals and limited-edition products to drive foot traffic and increase sales.
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