Double Zeroes Kill Dopey New Year's Eve Look

 - Dec 31, 2008   Updated: Jun 22 2011
References: gawker
It is with a heavy heart that I announce the closing of X00X glasses. You know, the company that made glasses where you peered through the center two zeros? They have decided that rather than cause severe eye problems that result from people wearing 2010 glasses, they will take their plastic molds, their glitter, their feathers and other decorative materials and fade into pop culture oblivion.

Implications - These once popular glasses demonstrate how companies must be aware of the surrounding culture in order to be successful. Realizing when a commodity has lost its value is a key element for businesses trying to create profit. However, making slight changes or revamping an artifact is a great way to make money out of an already well-known product.