The French Revue de Modes Double Face editorial provides an up close look at models Julia Hafstrom and Chantal Stafford Abbott. While the production is being displayed within the publication's Spring/Summer 2013 issue, it strays away from the rest as it maintains an exclusive focus upon cosmetics.
Photographing the faces of Hafstrom and Abbott was Marcus Ohlsson. Ohlsson made sure to zoom in on make up expert Fredrik Stambro's juxtaposition of green upon red, purple upon violet and blue upon pink shades, giving way to a color blocking style. The magazine has in this way upheld the significance of cosmetics above apparel, opting for the former in place of the latter. This minimalist feature does not take away from its relevancy however as women are instead prompted to take in bold lipsticks and eye shadows.
Key Themes Behind This Trend
- Color Blocking Makeup
- The French Revue de Modes editorial showcases the trend of color blocking in makeup, presenting an opportunity for cosmetic companies to create innovative products that combine contrasting colors.
- Minimalist Beauty
- The exclusive focus on cosmetics in the Double Face photoshoot highlights the trend of minimalist beauty, opening up opportunities for brands to develop simple yet impactful beauty products and techniques.
- Bold Lipsticks and Eye Shadows
- The editorial encourages the adoption of bold lipsticks and eye shadows, indicating a trend towards vibrant and daring makeup looks, which can be capitalized on by beauty brands to create disruptive products.
Where This Applies
- Cosmetics
- The exclusive cosmetic editorial emphasizes the importance of cosmetics over apparel, presenting an opportunity for the cosmetics industry to create innovative products and techniques that cater to the growing demand for bold and vibrant makeup looks.
- Fashion Publishing
- The French Revue de Modes's focus on cosmetics in the Double Face editorial signifies a potential trend in fashion publishing, suggesting that beauty-focused content could gain more prominence, leading to new opportunities for publications to capture the interest of beauty enthusiasts.
- Photography
- The up-close photography of the make up in the Double Face editorial showcases the artistry of makeup in a visually compelling way, creating an opportunity for photographers and creative professionals to collaborate with beauty brands for unique and impactful visuals.
