As the popular habit of contouring slowly makes way for more dramatic facial highlighting, brand's like NYX are catering to the beauty industry's increased emphasis on "strobing" – as evidenced by the brand's new Dose of Dew product.
While most highlighters offer a subtle glow or sparkle to the skin that is only visible when the light hits it, NYX's Dose of Dew adds a much more noticeable sheen to the skin. The product offers a soft, pearlescent glow that functions as a "face gloss." It was designed to be used on the high points of the face, including the tops of users' cheekbones, along their nose, and on their eyelids.
This highlighting product is particularly well-suited for those with dry skin.
What Makes This Trend Stand Out
- Dramatic Facial Highlighting
- Opportunities for brands to create highlighters that offer a more noticeable sheen to the skin, catering to the beauty industry's emphasis on 'strobing'.
- Pearlescent Face Gloss
- Innovative products like NYX's Dose of Dew that provide a soft, pearlescent glow to the high points of the face, offering a unique 'face gloss' effect.
- Dry Skin Highlighting Solutions
- Development of highlighters specifically formulated for individuals with dry skin, providing a solution to their unique needs.
Sectors Adopting This
- Beauty and Cosmetics
- Opportunities for beauty brands to create and market products that cater to the trend of dramatic facial highlighting and pearlescent face gloss.
- Fashion and Personal Care
- Integration of pearlescent face glosses into personal care routines, offering a new way to enhance facial features and create a dewy, glowing complexion.
- Skincare and Wellness
- Inclusion of dry skin highlighting solutions in skincare products, combining the benefits of skincare with the visual appeal of facial highlighting.
