There's a thin line between radical vision and insanity, and the Domino's Moon Base intends to blur the division as much as possible.
Veering away from the priorities of its parent company in Ann Arbor, Michigan, the Japanese wing of Domino's Pizza has recently announced their intention to build an outlet on the surface of the Moon. Thus far, the company has already commissioned plans for a two-storey, dome-shaped pizzeria which would simultaneously serve pizza and house its staff. An outlandish concept, but only if you're willing to ignore the emerging market of space tourism. Who wouldn't want to complete their day-long journey to the moon with a few slices of their Meat Lover's special? Estimated at $21.8 Billion, the Domino's Moon Base is perhaps the most daring publicity stunt ever.
The unnamed narrator of the novel Fight Club made the salient observation, "When deep space exploration ramps up, it'll be the corporations that name everything: the Microsoft Galaxy, Planet Starbucks, etc." Looks like it's already begun!