The Domino's Dom Mobile Service is the Chain's Own Version of Siri

 - Jun 18, 2014
References: & theverge
While not everyone is a fan of Siri, if she was able to take pizza orders like Domino's Dom perhaps people would warm up to her a little more. Food is the way to many people's hearts, after all. A voice-ordering system that works with both iPhone and Android apps, Domino's Dom makes pizza service even easier and more convenient than it already is.

Essentially a pizza assistant, Domino's Dom is capable of recognizing natural speech patterns so that a conversation of sorts strikes up. Created in collaboration with Nuance, the speech technology company behind Siri, Domino's president and CEO Patrick Doyle says, "Our mobile app users who are a part of this launch are truly helping set the foundation for the innovations of today that will soon enough become the standards of tomorrow."