Dominos has committed what many companies might consider public suicide with the unveiling of the new Dominos customer comment ticker in Times Square. The new ticker displays comments left by Dominos customers in real-time. Comments are filtered only for language and appropriateness.
The campaign runs until August 23rd, and those whose comments make it onto the ticker will get a video sent to them to prove their awesomeness.
I applaud Dominos for taking such a risky move. The company has been on letting it all hang out in recent commercials and it is nice to see them take another step towards openness. Only time will tell whether the Dominos customer comment ticker is a PR masterstroke or misfire. There are many, many ways to get around an online word filter.