For a brand that is trying to improve processes and other parts of the business, one option is to turn to the customer for ideas, which is exactly what the Domino's Think Oven campaign is all about. An idea-crowdsourcing campaign, Domino's hopes to receive creative and innovative ideas and engage its fans in the process.
Domino's Think Oven initiative, developed by CP+B, comprises a Facebook app that allows fans to submit their ideas in return for rewards. There are two categories: 'Projects' and 'Idea Box.' 'Projects' refers to specific categories on which Domino's is asking for ideas, such as new uniforms for its employees. Currently, there is a $500 reward for the two best written ideas and the two best visual ideas. As for the 'Idea Box,' fans have free reign to submit any ideas they please, which may inspire Domino's next projects.
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