Airtasker Will Drop Off Free Doisy & Dam Chocolate on V-Day
Riley von Niessen — February 13, 2019 — Marketing
References: doisyanddam & airtasker
Airtasker, a Sydney-based online marketplace that allows users to outsource everyday tasks, is teaming up with Doisy & Dam this Valentine's Day to supply chocolate-lovers in London and Manchester with delectable bars for no charge.
The free delivery service will run between 9am and 6pm on February 14th. To get the chocolate sent to themselves, or a special person in their lives, consumers simply have to visit the AirLove campaign page on Airtasker, where they'll be able to enter the delivery as a task, and include a short blurb about why they're interested in it. If chosen, entrants will be informed of the full location details so they know when to expect the delivery.
With the AirLove campaign, Airtasker highlights the usefulness of its marketplace, while Doisy & Dam enables consumers to try out its seven natural chocolate flavors, which are complete with unique superfood ingredients.
The free delivery service will run between 9am and 6pm on February 14th. To get the chocolate sent to themselves, or a special person in their lives, consumers simply have to visit the AirLove campaign page on Airtasker, where they'll be able to enter the delivery as a task, and include a short blurb about why they're interested in it. If chosen, entrants will be informed of the full location details so they know when to expect the delivery.
With the AirLove campaign, Airtasker highlights the usefulness of its marketplace, while Doisy & Dam enables consumers to try out its seven natural chocolate flavors, which are complete with unique superfood ingredients.
Trend Themes
1. Online Marketplace Collaborations - The partnership between Airtasker and Doisy & Dam showcases the trend of online marketplaces collaborating with brands to offer unique promotions.
2. Free Delivery Services - The free chocolate delivery service provided by Airtasker demonstrates the trend of businesses offering free delivery as a value-added service.
3. Promotional Campaigns on Special Occasions - The AirLove campaign by Airtasker and Doisy & Dam shows the trend of brands creating promotional campaigns during specific occasions to engage and reward customers.
Industry Implications
1. Online Marketplaces - Online marketplaces like Airtasker are finding innovative ways to differentiate themselves by collaborating with brands and offering unique promotions.
2. Confectionery - The partnership between Airtasker and Doisy & Dam highlights opportunities for confectionery brands to leverage collaborative initiatives and experiential marketing strategies.
3. Delivery Services - The free chocolate delivery service provided by Airtasker showcases the potential for delivery service providers to enhance their offerings by partnering with brands and running special promotions.
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