Defensive Dog Coats

The 'CoyoteVest' Helps Thwart Predators if the Dog is Attacked

The 'CoyoteVest' is a dog coat that enables dogs to stay protected when outdoors from predators that would otherwise hunt to kill them.

Crafted from Kevlar, the 'CoyoteVest' is outfitted with a series of spikes that ward off predators and prevent fatal attacks from occurring. The 'CoyoteVest' was created by Paul and Pam Mott who lost their dog to a coyote attack in 2014. The owners wanted to ensure this kind of thing could be eliminated by creating the 'CoyoteVest,' which is designed with a stab and bite-proof aesthetic.

The 'CoyoteVest' dog coat also comes in the 'CoyoteZapper' style, which will deliver an electric shock to a predator if they go in for an attack on an outfitted pooch.

Pet Protection Gear
The market for protection gear for pets has potential for disruptive innovation, especially in wearable technology and material innovation.
Anti-predator Products
Innovation in anti-predator products for pets has the potential to transform not only the pet industry, but also outdoor and wildlife industries.
Electric Protective Wearables
The growing trend of electric protective wearables for pets represents a disruptive opportunity to combine pet protection and technology to create more effective and safer products.

Sectors Adopting This

Pet Industry
Companies in the pet industry can benefit from investing in innovative pet protection products such as the 'CoyoteVest' in order to tap into a growing market for pet safety.
Outdoor Gear Industry
Manufacturers of outdoor gear can integrate pet protection products, such as the 'CoyoteVest', into their gear lines as a way to appeal to outdoor enthusiasts with pets.
Wildlife Conservation Industry
Incorporating pet protection gear such as the 'CoyoteVest' into current wildlife conservation practices represents a potential disruptive innovation in protecting not only pets, but also wildlife from harm.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 70%
Freshness 8%

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