Seattle Follows San Francisco in Bid for Junk Mail Ban
Katie Cordrey — February 15, 2010 — Eco
References: causecast.org & donotmail.org
On January 25, 2009, the Seattle City Council passed, by an 8-1 vote, a resolution asking the state of Washington to create a ‘Do Not Mail Registry’ so state residents can stop receiving unwanted promotional mail, (a.k.a. junk mail). The non-binding resolution is similar to a San Francisco resolution passed in March 2009.
A ‘Do Not Mail Registry’ would allow individuals to opt out of commercial junk mail. The direct mail industry has opposed such registries in the past saying that they “ban” junk mail. A registry would allow people to continue to receive direct mail if they want it.
A ‘Do Not Mail Registry’ would allow individuals to opt out of commercial junk mail. The direct mail industry has opposed such registries in the past saying that they “ban” junk mail. A registry would allow people to continue to receive direct mail if they want it.
Trend Themes
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Do-not-mail Registries — The creation of do-not-mail registries can potentially disrupt the direct mail industry and force businesses to seek alternative forms of advertising.
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Opt-in Marketing — Businesses can take advantage of the shift towards opt-in marketing by creating personalized and targeted marketing strategies for interested individuals.
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Eco-friendly Marketing — Businesses can adopt eco-friendly marketing practices to appeal to environmentally conscious consumers who are in favor of reducing waste and protecting the environment.
Industry Implications
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Direct Mail — A do-not-mail registry can disrupt the direct mail industry and force businesses to find alternative ways of reaching potential customers.
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Marketing — The shift towards opt-in marketing can disrupt traditional marketing practices and encourage businesses to create more personalized and targeted marketing strategies.
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Environmental Services — The creation of do-not-mail registries can encourage businesses to adopt eco-friendly marketing practices, creating opportunities for environmental services companies to provide sustainable marketing solutions.
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