Self-Hammered Seating

The Do Hit Chair is Just Begging for a Beating

Sometimes I find myself looking at a product, wishing I had a hand in its fruition; with the Do Hit Chair, I can. And not in the traditional, customizable sense. Oh no, no. More like, in the “let’s get our hands dirty” sense.

Designed by Marijn van der Poll, the Do Hit Chair is sold simply as a block of stainless steel and comes with a long-handle, wide-head hammer, which is integral to the whole process. Check out the gallery to see what I mean.

Customizable Furniture
Opportunity to disrupt the furniture industry by providing customers with the ability to customize and assemble their own furniture.
DIY Design
Opportunity for disruptive innovation in the design industry by encouraging consumers to participate in the creation process of products.
Interactive Product Experience
Opportunity to disrupt the retail industry by offering interactive experiences where customers can physically engage with products.

Sectors Adopting This

Furniture
Opportunity for disruptive innovation in the furniture industry by introducing unique and interactive design concepts.
Design
Opportunity to disrupt the design industry by embracing consumer participation in the creative process.
Retail
Opportunity to disrupt the retail industry by creating immersive and hands-on shopping experiences.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 28%
Activity 60%
Freshness 8%